A portfolio that feels personal, not corporate.

Early in my design journey, I believed improvement came from adding more. More sections, more interactions, more visual elements. Each new idea felt like progress. Over time, I realised that the opposite was often true. The projects that felt the strongest weren’t the busiest—they were the most focused.

Removing something forces you to justify what remains. It asks difficult questions about hierarchy, purpose, and clarity. Does this animation communicate something meaningful? Does this section deserve to exist? Does this detail improve the experience or simply make it different?

Those questions have become part of my process. Every project is an opportunity to simplify without losing personality, to create space without making the design feel empty, and to ensure that every decision contributes to a single, coherent experience.